Tiger Woods Gatorade

Gatorade has marketed their classic drink to the masses for years through celebrity athletes. Understandably these athletes are at the top of their game and represent peak performance that the rest of us strive towards. By drinking Gatorade, we too can perform with athletic excellence.

At least that's the intended message. Yet among all these top athletes, none has had their own Gatorade drink until Tiger Woods with "Gatorade Tiger".

Gatorade and Tiger Woods announced today a collaboration to develop a Tiger-inspired sports drink.  "Gatorade Tiger" will be launched in March 2008.

This leads to the question, why Tiger Woods? There are arguably many athletes that dominate their sport, but is there really a comparison between sports? Can we compare Michael Jordan to Tiger Woods? Or Dwyane Wade to Derek Jeter (across "team" sports)?

An interesting debate, but either way there's no denying Tiger's dominance when it comes to golf. On a side note, I recently found out Roger Federer has his own logo under sponsor Nike:



Reminds me of someone else:



Is "Gatorade Roger" next?

 
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