A few weeks ago in my Consumer Behavior class, my professor made a comment about how some people nowadays are so concerned with capturing the moment that they often miss it. While they focus on snapping a shot or filming a sequence, they forgot to enjoy the moment for what it is.

I thought to myself how true this is. Sometimes I wish I took more pictures - others I am glad that I am able to enjoy those moments.

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That day we also discussed rituals and the influence they have on purchasing behaviors. As part of the discussion my professor showed the following video as a variation on a ritual that I thought was worth sharing: